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Fair-Play geldt ook voor adverteerders tijdens Olympische spelen van Peking 2022

Luc Suykens CEO UBA
Olympische spelen - rechten adverteerders

De Olympische winterspelen Spelen staan in Peking gaan dit jaar door van 4 tot en met 20 februari. Fair-Play wordt hoog in het vaandel gedragen voor de atleten, maar ook adverteerders en creatieve agentschappen moeten zich aan de regels houden in het kader van hun commerciële communicatiecampagnes. Tijd dus voor een korte opfrissing.

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