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Trends voor gezondheid en welzijn in 2022

InSites Consulting
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Het einde van 2021 ging gepaard met een "collectieve heraanpassing". Na twee opeenvolgende jaren van lockdown-maatregelen begonnen we de voortdurende onzekerheid te aanvaarden, weigerden we ons erdoor te laten tegenhouden en probeerden we ons leven weer op te eisen en onze toekomst opnieuw uit te denken. Voor sommigen betekende dit belangrijke beslissingen op persoonlijk of professioneel vlak (verhuizing, herwaardering van een relatie of verandering van baan), terwijl anderen zich concentreerden op kleinschalige rituelen om het evenwicht te hervinden.

Deze collectieve heroverweging van hoe we onze tijd en energie willen besteden, heeft onze focus op korte termijn verlegd, omdat we steeds meer in het nu willen leven en kleine momenten van vreugde willen omarmen. Tegelijkertijd worden we gekenmerkt door de behoefte om vooruit te plannen en doelen te stellen voor de toekomst om stabiliteit te vinden. En het is deze dualiteit - het balanceren tussen plezier en doel - die we proberen te vervullen om geluk en welzijn te bereiken.

Ons trendrapport 2022 beschrijft tien trends die vorm geven aan de consument van 2022 en aan hun verwachtingen ten aanzien van merken. In een reeks van drie blogposts zullen we de implicaties van sommige van deze trends voor merken met u delen. In deze blogpost belichten we drie interessante trends die de gezondheids- en welzijnssector vormgeven.

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