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Wat is bland?

Kristel Vanderlinden - FutureKind
Screenshot 2022-06-07 at 10.59.44.png

Voor een consument is er niets frustrerender dan naar twee producten te kijken en niet te begrijpen hoe ze van elkaar verschillen. Bland is de Engelse term voor smakeloos, flauw. Diverse marketingpublicaties lanceerden de woordspeling 'from Bland to Brand'.

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