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Creativiteit voor sterke merken: Cases Decathlon en Brussels Mobility

Anne-Laure de Hults Manager Strategy & Sustainability - UBA
and Creative Belgium
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Onlangs werden de resultaten van de WFA-studie over de rol van creativiteit gepubliceerd, waarin het belang van creativiteit wordt onderstreept. De laatste jaren is er echter sprake van een afname van de creativiteit, en gaat er meer aandacht naar de korte termijn, waarbij weinig risico's worden genomen.

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