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Wat is 'Community Marketing'?

UBA Team
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Community marketing is een vorm van marketing die zich richt op het opbouwen en onderhouden van relaties tussen een bedrijf en zijn klanten. 

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has_logged_in Vimeo - 10 weeks
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Identification of logged in users

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Stores preferences for player controls (i.e. volume, stream quality, captions).

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ppms_privacy_* Piwik PRO

Stores the visitor’s consent to data collection and usage.

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probase_notice UBA

Shows functional notifications to the visitor

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procurios-consent UBA

Saves the visitor's cookie consent

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Identification of the device on which the user used two-factor authentication

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survey-trainingIds UBA

Saves the ID's of the survey filled in by the visitor.

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These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.
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Stores the user preference regarding the display of a banner.

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Used to store a few details about the user such as the unique visitor ID

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Short lived cookies used to temporarily store data for the visit

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Stores an URL of a website that referred a visitor to your website.

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stg_returning_visitor Piwik PRO

Determines if the visitor has already been to your website — they are returning visitors.

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stg_traffic_source_priority Piwik PRO

Stores the type of traffic source that explains how the visitor reached your website.

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stg_utm_campaign Piwik PRO

Stores the name of the campaign that directed the visitor to your site.

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These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
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bcookie LinkedIn

Used by LinkedIn to track the use of embedded services.

 180 days
li_fat_id LinkedIn

Member indirect identifier for Members for conversion tracking, retargeting, analytics

 1 month
li_gc LinkedIn

Used to store guest consent to the use of cookies for non-essential purposes

 6 months
li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

 90 days
lidc LinkedIn

To facilitate data center selection.

 1 day
pbVisitorID UBA

Identification of returning visitors

 1 year

External cookies 8 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.
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This cookie is necessary to enable a Power BI session, a Microsoft tool that helps visualize data.

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ai_session Microsoft

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sp_t Spotify

Required to ensure the functionality of the integrated Spotify plugin.

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