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De minder-economie: Wat zijn de 5 overlevingstrends voor marketeers?

Kristel Vanderlinden - FutureKind
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Minder wordt in 2023 als mindset omarmd. We kiezen allemaal bewust voor minder omwille van de planeet, de maatschappij én ons welzijn. 
Hoe kan je als marketeer de minder-mindset implementeren? Hoe kan je meebouwen aan een minder-economie zonder je eigenheid en bestaansrecht te verliezen? Wat kunnen we leren van nieuwe inzichten om het beter en anders te doen?

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