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Hoe bepaalt u de juiste prijs?

Professor Koen Tackx Professor of Strategic Marketing, Vlerick Business School
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Bepaalde bedrijven slagen erin om hogere prijzen aan te rekenen dan hun concurrenten, terwijl hun producten niet noodzakelijk technologische superioriteit of fundamentele verschillen omvatten. Hoe is dat mogelijk? Ontdek de een Value Pricing Piramide op, die in zes stappen klantenvoordeel bereikt dankzij prijsverhogingen.

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