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De impact van influencers blijft erg belangrijk in België

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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Een kwart van de Belgen tussen 16 en 39 jaar die influencers, content creators of celebrities volgen op sociale media, kocht de voorbije drie maanden iets door hun toedoen. Influencers hebben niet enkel een belangrijke commerciële impact maar zorgen tegelijkertijd ook voor een gezondere levensstijl. Dat blijkt uit onderzoek van de Arteveldehogeschool en de handelsfederatie Comeos bij 5.663 Belgen tussen 16 en 39 jaar.

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