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Veerle Poppe (Colruyt Group): "Van de meest duurzame optie de standaard maken"

Philippe WARZEE – Editorial Director PUB, Wim DE MONT, Journalist & Editor in Chief PUB
Veerle Poppe.png

Veerle Poppe is een doorgewinterde marketeer. Ze heeft meer dan 25 jaar ervaring in verschillende marketing & business development-rollen. Ze heeft zich altijd gefocust op wat het leven van klanten of klanten makkelijker en duurzamer kon maken, terwijl ze toegevoegde waarde creëerde voor het bedrijf. Dit pad resulteerde in haar huidige job bij Colruyt Group, waar ze het marketinggedeelte combineert met de rol van duurzaamheidsstrateeg. Schrijf je in voor het evenement Orbit by PUB XP op 19 oktober 2023 om te ontdekken wat Veerle te vertellen heeft over het consumentengedrag. Ondertussen beantwoordt Veerle 3 vragen over het onderwerp marketing en duurzaamheid.

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