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Ten social media trends in Belgium

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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Influencer recommendations are having an increasingly significant impact on product and service sales, while also boosting brand engagement on social media. This is one of the key findings from the 2024 Social Media and Influencer Marketing Barometer, conducted by Arteveldehogeschool and the retail federation Comeos. Here are the ten key conclusions from the study.

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