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Hoe kan je als merk de duurzame transitie bevorderen?

Wim Vermeulen, Bubka Director of Strategy & Sustainability
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Duurzaamheid staat steeds hoger op de agenda bij adverteerders, agencies en de media. De echte uitdaging is de consument te overtuigen om te kiezen voor duurzame producten en diensten. VIA onderzocht in samenwerking met Bubka 130 duurzame reclamecampagnes. De belangrijkste insights werden besproken tijdens een VIA-webinar met Wim Vermeulen (Bubka), Veerle Hellemans (VAR) en klimaatwetenschappers van de Universiteit van Oxford. Ontdek hoe je als merk consumentengedrag duuzamer kan maken en hoe je als bedrijf jouw eigen duurzame transitie kan versnellen.

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