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5 media trends to win during sports events

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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As UEFA Euro 2024 kicks off and the Paris Olympic Games loom on the horizon, Publicis Groupe and Dynata unveil the first insights from the *Summer of Sports* study. This research, conducted among over 3,000 Belgians, explores expectations for this summer’s sports events, the reasons behind them, and the ways people will follow these major competitions. These insights are essential for brands aiming to craft a winning media strategy.

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