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The CIM: the referee of Belgian media audiences

Luc Eeckhout, Expert Media - UBA & Vincent Joye, Communication Manager - CIM
CIM

Since its founding in 1971, the "Centre d'Information sur les Médias" (CIM) has been committed to providing reliable and impartial audience data for various media channels: press, radio, television, internet, out-of-home, and digital. Soon, cinema will once again join this list. This mission, essential for the sector, is supported by CIM’s 150 members, representing three key groups: advertisers, media, and media agencies.

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