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The balance between AI and human interaction: the future of retail

Iva Filipovic, Senior Experience Consultant, Emakina, an EPAM company
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Artificial intelligence (AI) is having a significant impact on the retail sector. It offers innovative ways to enhance customer experience, optimize operations, unlock new revenue streams, and drive growth. As retailers embrace AI, the challenge is to strike a balance between the technological efficiency provided by AI and the timeless power of human interaction. Iva Filipovic, Senior Experience Consultant at Emakina, an EPAM company, shares key insights from the white paper "Retail revolution: powered by AI and spatial computing."

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