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How is the market behaving after last year’s sharp price increases?

Tom Penninckx, NielsenIQ
FMCG

In 2024, FMCG is once again experiencing volume growth in Europe and Belgium after a decline in recent years. This trend is confirmed by the NIQ-GFK Global Consumer Survey, where consumers indicate their intention to spend a little more, though most remain cautious despite almost no price increases in 2024. This caution is not surprising given that prices have risen by +18% over the past two years in Western Europe and Belgium. As such, rising food prices remain by far the top concern (33%), much more than, for example, energy and service costs (20%), economic recession (19%), climate change (14%), or even global conflicts (13%). 

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