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AI is changing the game in search marketing

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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On October 3rd, during the "Exchange Community Data & Technology" session, Corentin Donneaux (Universem), Charlie Deschamps (Semetis), and David Grunewald (Pluginto AI) presented insights on the impact of artificial intelligence on search marketing. Here are the key takeaways on the evolution of SEO, SEA, and how marketers can prepare for these changes.

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