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CIM breidt OOH-studie uit naar retail en innoveert met de integratie van wifi-data

Luc Eeckhout, Expert Media - UBA & Wouter Temmerman - Spyke
Joëlle Defossez - CIM.png

Het CIM heeft de scope van zijn out-of-home-studie sinds dit najaar verbreed naar de retailsector. Naast de reclameborden op straat, in treinstations en in de metro, meet het voortaan ook digitale schermen in winkelcentra en verkooppunten. Met dank aan wifi-sensoren die het aantal voorbijgangers meten. Joëlle Defossez (foto), projectmanager bij het CIM, geeft uitleg.

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