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The evolution of cross-media studies with the Halo project

Luc Eeckhout, Manager Media & Agencies
Luc E.

Last week, the annual "CIM Session" organised by CommPass took place. This event is recognised as the must-attend gathering for media and advertising professionals and focused on the recent advancements in audience measurement.
Luc Eeckhout, media expert at UBA, provided further insights into the Halo project by the World Federation of Advertisers (WFA) to tackle the challenges of cross-media measurement.

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