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What opportunities do virtual influencers offer for brands?

Iva Filipovic, Senior Experience Consultant, Emakina, an EPAM company
Virtual influencer

Virtual influencer marketing is evolving rapidly. Advances in artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and 3D modeling have paved the way for a new kind of influencer: virtual beings. These AI-powered personas are transforming brand strategies, as highlighted by Iva Filipovic, Senior Experience Consultant at Emakina, an EPAM company, through compelling industry examples.

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