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ToVA: A more comprehensive view of video audience

Luc Eeckhout, Manager Media & Agencies
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The Centre for Information about Media (CIM) has announced a major update for ToVA, the strategic planning tool for video advertising campaigns. Since its launch in 2022, ToVA has been helping advertisers and media agencies estimate video reach across different platforms. Thanks to the latest optimisations, the tool now provides an even more complete view of the Belgian audiovisual landscape.

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