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Brand building in the AI race: mind your audience’s hurdles

Dorien Deckers, Ipsos Senior Curator
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Artificial intelligence is rapidly transforming businesses, products and services. But amidst the AI race, we shouldn’t ignore how these transformations impact impressions of your audiences and consumers.  How do people perceive AI-boosted products and advertising, and what impact does AI usage have on their trust towards a brand? Ipsos’ 2025 AI Monitor reveals that the average Belgian consumer doesn't feel optimistic nor trusting when it comes to companies’ usage of AI.

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