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How marketers shape growth

Luc Eeckhout, Manager Media & Agencies

In competitive markets, growth is never accidental. It stems from deliberate decisions, sharp analysis, and a clear vision of where a brand can win. At the recent UBA round table on Marketing Communication Effectiveness, CMOs from various sectors shared how strategic alignment and a clear sense of purpose are key drivers of business growth. To make their insights accessible to our members, we’ve summarised the discussion in a three-part article series.

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