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Growing brand equity: key insights for strategic marketing decisions

Sana Hussain, Kantar
Cécile Ledru, Kantar

Kantar recently announced the Top 30 strongest brands in Belgium, as determined by its annual nationwide brand equity study covering 26 categories.

In addition, the company marked its 20th global anniversary for BrandZ and shared key insights for strategic marketing decisions, drawing on an analysis of two decades of extensive data. 

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