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Why influencers are becoming increasingly essential in a marketing plan

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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During the UBA Exchange Community Content on 13 November, leading voices from Ogilvy Social.Lab, PHD Media, Stellar and L’Oréal Benelux shared how creators are now shaping full-funnel brand experiences, driving performance and demanding new ROI frameworks.

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