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Time to take back control

Luc Eeckhout, Manager Media & Agencies
screenshot logo Advertising Who Cares Nick Manning blog

At the “Advertising: Who Cares?” Summit held in London on 16 October 2025, Nick Manning, Media Agency co-founder & Founder at Encyclomedia International, delivered a powerful keynote on a tipping point in our industry: a moment where platform giants dominate the game and advertising effectiveness is in crisis. Here are Nick Manning's key messages in five points. 

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