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2026 media budgets: confidently moving forward

Luc Eeckhout, Manager Media & Agencies
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As marketers navigate economic uncertainty, the 2026 WFA & Ebiquity Media Budgets Survey provides one of the clearest insights yet into how global and local advertisers are preparing for the year ahead. This year’s edition, the largest to date, with 500+ respondents across 16 markets reveals a marketing industry that is cautious yet forward-looking, balancing financial pressures with the need to invest in future growth. 

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