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Olympic Winter Games 2026: what you need to know as a brand

The Belgian Olympic and Interfederal Committee (BOIC)
20250929 - TEAM BELGIUM_ MILANO CORTINA 2026 - CLOTHES - CREATIVE SHOTS-22.jpg

Soon it will be that time again: the Olympic Winter Games will take place from 6 to 22 February 2026 in Italy (Milano Cortina). This major event brings people together from all over the world and offers official sponsors a unique opportunity to promote their brand. In the run-up to it, it is useful to restate the rules that must be respected in commercial campaigns.

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