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Forecast 2026: The consumer trends redefining your next brief

Christopher Sanderson, The Future Laboratory Co-founder
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At The Future Laboratory, our business is the future and for over two decades, we have been helping organisations to navigate uncertainty by identifying the macrotrends and behavioural shifts that define tomorrow. And our foresight research tells us one thing with absolute certainty: the playbook that built the last decade’s biggest brands is officially obsolete.

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