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UBA welcomes 4 new members: Beduco, Goed Hulpmiddelen, Hungry Minds and Idewe

Kristin Hannon, UBA Sales & Loyalty Manager
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As of 1 January 2026, our community reached a milestone of 400 member companies, a number we’re proud to share. In 2025 alone, 37 new companies joined the UBA community. 
It makes it all the more special that in the first 3 months of 2026, 10 more new members joined.

These are the new members: Astra Sweets, Beduco, Fost Plus, Goed Hulpmiddelen, House of Weddings, Hungry Minds, Idewe, In-Lite, NTT Data and Saxo Bank.

What these companies have in common is their shared ambition to build stronger brands and their eagerness to connect with like-minded brand builders.

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