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How agentic AI reshapes media planning

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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In this session of 60 minutes on agentic AI in media campaigns, David Billings, Chief Strategy Officer at Empathy Lab by EPAM, explained how AI and agentic AI are changing media planning from a complex, fragmented process into a more connected way of working to plan smarter campaigns with stronger business impact.

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