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Blog series - Brand-agency collaboration in times of AI. Four key insights. (1/5)

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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AI is not just transforming how work gets done. It is reshaping the expectations, roles and value exchange between brands and agencies. As a result, many advertisers are reassessing what they expect from their agency partners and rethinking the way they collaborate. What should this collaboration look like going forward?

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