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Blog series - In the age of AI, agencies must become true strategic partners. (2/5)

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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During two round tables, UBA brought together advertisers from different sectors to explore how their collaboration with creative and media agencies is evolving in the age of AI. The discussions showed that artificial intelligence does not make agencies less important. As asset production becomes more efficient, brands expect agencies to contribute more strongly to strategy, market understanding, customer insight and integrated planning.

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