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BPX and VIA call on the Flemish Government and the Wallonia-Brussels Federation to advertise in Belgian media

Luc Eeckhout, Manager Media & Agencies
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In his keynote at the State of the Union, Gauthier Elslander, Managing Director of Belgian Publishing Xperience (BPX), called on public authorities to rethink how they allocate their advertising budgets. In his view, a campaign’s reach should not be the only consideration: the quality of the media outlet receiving public money should also count.

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