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Presenting an AI vision within your company or team: from strategy to sense-making

Filip Muyllaert, The Communication Group Managing Partner | Trainer @UBA Academy
Article Filip Muyllaert sept2026.jpg

Today, AI is no longer a peripheral experiment for many organisations. According to McKinsey’s The State of AI 2026, 88% of organisations now use AI in some form. However, only 7% have succeeded in scaling AI across the organisation in a way that allows them to realise its full value and return on investment.

It is precisely in this context that communication becomes critical. As investment in AI continues to grow, expectations are understandably high. Yet organisations, departments and teams often lack a clear sense of where they want to go with AI and, equally importantly, what that direction means in practice for the people who work there. A strong AI vision helps bridge this gap by translating ambition into a clear and meaningful direction for the organisation and its employees. 

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