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60 minutes: Trends in social media

To address the needs of our members, UBA is organizing 5 sessions on important trends in 2025. This is the fourth session out of 5.

English 60 minutes
When 12 February 2025
12:00 - 13:00

Introduction

2025 promises to reshape the social media landscape. While 2024 marked the transition to Social 3.0, this year Ogilvy Social.Lab takes it further, examining how top brands are creating immersive universes around active communities and excelling in a social-first era. Join us for an exclusive webinar for UBA members, where we will reveal the five key trends driving social media success in 2025. Gain actionable insights and practical strategies to elevate your brand's approach. Secure your spot for this must-attend 60-minute session today!

Speakers

  1. Awie Erasmus

    Awie Erasmus

    Global Strategy Director at Ogilvy Social.Lab Belgium

    Based at the Brussels headquarters, Awie first joined Ogilvy in London in 2007 before moving to Ogilvy Cape Town, where he held various roles across Ogilvy’s advertising, digital, social and PR practices for a full decade. In 2018, Awie relocated to Brussels to join Ogilvy Social.Lab, where he now leads a dynamic team of 21 planners working across a diverse portfolio of global, regional and local clients.

    His first love remains digital and social strategy, fuelled by a strong appetite for innovation. Over the years, Awie has proudly contributed to numerous award-winning projects, including Cannes Lions & Euro Effies.

  2. Caitlin McRobbie

    Caitlin McRobbie

    Senior Customer Engagement Planner at Ogilvy Social.Lab

    Caitlin champions customer-centricity as the foundation for crafting impactful brand communications. Her approach revolves around uncovering actionable insights throughout the customer journey, seamlessly bridging digital and real-world touchpoints to address complex challenges and deliver tangible value for both clients and their customers.

    She joined Ogilvy Social.Lab in Brussels, Belgium, in 2020, spearheading Customer Engagement and Social CRM initiatives.

  3. Emmanuel van den Brûle

    Emmanuel van den Brûle

    Strategic Planner at Ogilvy Social.Lab

    Based in Brussels, Belgium, Emmanuel has been contributing to Ogilvy Social.Lab since February 2018, with a one-year hiatus in 2022.

    Over the years, he has developed social and digital strategies for retail (Carrefour) and furnishings (IKEA), as well as integrated strategies for national and international brands in sectors such as automotive (BMW, Ford, Toyota, Lotus Cars), confectionery (Mondelez), and public institutions. His portfolio also includes experience in B2B campaigns (Nespresso, Ford Pro).

Register

Sorry, the registration period is over.

Prices

Participation is exclusive to UBA members.

  • UBA Member | Brand member: Participation is included in the UBA membership.
  • UBA Member | Expert member: Participation is included in the UBA membership.
  • UBA Member I Media member: Participation is included in the UBA membership.

This training will be given online via Teams. Register to participate, and you will receive further instructions by email.

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