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60 minutes: The rise of Agentic AI in marketing and communication

To address the needs of our members, UBA is organising 3 sessions on Artificial Intelligence. 

English 60 minutes
When 27 May 2025
12:00 - 13:00

Introduction

2025 is shaping up to be the year of AI-powered multi-agents, an important step forward for technology and for the people behind modern brands.

For marketers and communication professionals, this isn’t just about smarter machines. It’s about gaining time and headspace to focus on what really counts: building strong strategies, crafting meaningful content, and connecting in a more human way with your audience.

Forget single-task assistants. We are now entering the era of multi-agent ecosystems: a group of specialised AI agents working together like a digital taskforce. From research and reporting to content distribution, these agents automate repetitive work and free you up to focus on creativity, brand experience, and results.
They don’t replace you — they amplify what you do best.

In this session, you discover:

  • how multi-agent systems function and support your role
  • concrete use cases from marketing and communication
  • steps to build your own team of AI collaborators
  • why these tools are there to enable, not overtake, your expertise

The AI evolution isn’t about humans versus machines. It’s about using new tools to help brands communicate better, faster, and with more relevance. Ready to explore what this means for you?

Schedule

On Tuesday 27 May:
12:00 - 12:45
Thomas De Vos Innovation strategist and AI Captain at Empathy Lab

60 minutes session

12:45 - 13:00

Q&A

Speakers

  1. Thomas De Vos

    Thomas De Vos

    Innovation strategist and AI Captain at Empathy Lab

    Thomas De Vos leads digital transformation and excels in AI innovation at Empathy Lab, with a distinguished 28-year career.

Register

Sorry, the registration period is over.

Prices

  • Participation is exclusive to UBA members.
  • UBA member: included in your company’s annual membership fee.

This training will be given online via Teams. Register to participate, you will receive further instructions by email.

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