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Trends in social media

To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the third session out of five.

English 60 minutes
When 27 January 2026
12:00 - 13:00

Introduction

Social is entering a new phase in which meaning becomes the true competitive edge. As AI accelerates content production and feeds grow increasingly synthetic, audiences are gravitating towards brands that feel credible, human and culturally grounded.

Join us for an exclusive 60-minute UBA session where Ogilvy Social.Lab will unveil its 2026 Social Trends Report ahead of its public release. Discover the key shifts set to shape the year ahead and learn how brands can build trust, activate communities and create genuine value in an increasingly automated social landscape.

Language

The session is conducted in English and the slides of the presentation are in English as well.

Schedule

On Tuesday 27 January:
12:00 - 12:45
Catherine Sackville-Scott Senior Strategic Planner at Ogilvy Social.Lab Belgium
Awie Erasmus Global Strategy Director at Ogilvy Social.Lab Belgium

60 minutes session

12:45 - 13:00

Q&A

Speakers

  1. Awie Erasmus

    Awie Erasmus

    Global Strategy Director at Ogilvy Social.Lab Belgium

    Based at the Brussels headquarters, Awie first joined Ogilvy in London in 2007 before moving to Ogilvy Cape Town, where he held various roles across Ogilvy’s advertising, digital, social and PR practices for a full decade. In 2018, Awie relocated to Brussels to join Ogilvy Social.Lab, where he now leads a dynamic team of 21 planners working across a diverse portfolio of global, regional and local clients.

    His first love remains digital and social strategy, fuelled by a strong appetite for innovation. Over the years, Awie has proudly contributed to numerous award-winning projects, including Cannes Lions & Euro Effies.

  2. Catherine Sackville-Scott

    Catherine Sackville-Scott

    Senior Strategic Planner at Ogilvy Social.Lab Belgium

    Marketing professional working on brand strategy within an ever-evolving channel mix.

    Specialised expertise in social, digital and content.

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Prices

Participation is exclusive to UBA members.

  • UBA Member | Brand member: Participation is included in the UBA membership.
  • UBA Member | Expert member: Participation is included in the UBA membership.
  • UBA Member I Media member: Participation is included in the UBA membership.

This session will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.

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