Consumer trends that matter to people in 2026
To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the second session out of five.
Introduction
What matters to people, and what does this mean for brands?
This is a question Human8 explores every year in their global consumer trend report.
In 2026, as AI and technology continues to dominate the conversation against a backdrop of economic strain and political polarization, we see people are searching for meaning by navigating the bigger picture, re-anchoring who they are within it and learning to thrive in the inbetween. What emerges is a recalibration of identities. Individually and collectively, people are renegotiating what it means to belong, to be visible, to feel recognized and to stay true to themselves.
In this 60-minute session Katia Pallini, Marketing Director at Human8 will take you through the trends shaping consumers and brands today. This exclusive preview, enriched with insights from 800 Belgian consumers, reveals how identities are being reshaped across culture and what this means for brands.
Language
The session is conducted in English and the slides of the presentation are in English as well.
Schedule
60 minutes session
Q&A
Speakers
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Katia Pallini
Marketing Director at Human8Katia has 15 years of experience in connecting research with content and marketing. Her mission is to turn insights into powerful narratives that drive impact for brands and marketers. Her genuine curiosity and desire to understand people, let her to market research where she worked for global brands in FMCG, media and health. Experiencing the transformative power of storytelling inspired her to shift to content marketing, addressing a gap often found in marketing research. Her work spans a wide range of topics, including generational insights, emerging trends, branding, innovation, and experience marketing.
Register
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Prices
Participation is exclusive to UBA members.
- UBA Member | Brand member: Participation is included in the UBA membership.
- UBA Member | Expert member: Participation is included in the UBA membership.
- UBA Member I Media member: Participation is included in the UBA membership.
This session will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.
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