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5 Golden learnings to ROI in Marketing

70 jaar marketingkennis gecondenseerd in 5 tips voor
baanbrekende resultaten

Master Class Dutch
When 15 November 2023
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

ROI creëren is een kwestie van keuzes maken en capabilities bouwen. Deze cursus gaat niet in op techniek hoe ROI te meten. We helpen je daarentegen de juiste focus te leggen en interventies te maken om de ROI van je merk te doen groeien. We vatten onze ervaringen samen aan de hand van 5 key learnings die tot consistente resultaten leidden. Leer van de laureaten van Grand Effie, Master Marketer en Marketer of the Year

Voor wie?

Marketing managers, Communication managers, Brand managers …

Niveau

Beginner

Taal

De opleiding wordt gegeven het Nederlands, de presentatie is in het Engels.
De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Wednesday 15 November:
9:30 - 12:30
Chris Van Roey Partner at PitchPoint
Luc Suykens CEO at UBA

Hoe uw ROI op marketing verhogen?

 

Hoe een merk managen?

 

Hoe uw middelen de juiste prioriteit geven?

Speakers

  1. Chris Van Roey

    Chris Van Roey

    Partner at PitchPoint

    Chris Van Roey is the founder and Partner at PitchPoint. He was CEO of UBA for 13 years. Previously, he served as Chief Communication Officer at Mobistar (Orange) for 12 years and as Marketing Manager at Apple Computer for 10 years. Chris is a ‘Master Marketer’ and co-author of the book Adverteerder zkt. Reclamebureau.

    Education: Master in Applied Economic Sciences; Postgraduate studies at Vlerick, INSEAD, and London Business School.
    Professional Experience: Assistant at KU Leuven; Sales Manager at Dolmen/Colruyt Group; Marketing Manager at Apple Computer; Chief Communication Officer at Mobistar; CEO of UBA.
    Current Professional Activity: Partner at PitchPoint.
    Awards: Master Marketer, Advertising Personality of the Year, Grand/Gold EFFIE winner.
    Expertise: 40 years of experience in communication, marketing, and sales, including 25 years at executive level. Specialized in brand building and agency relationships.

  2. Luc Suykens

    Luc Suykens

    CEO at UBA

    Education: MBA, Kellogg School, Northwestern University; Master in Applied Sciences, University of Antwerp.
    Professional Experience: 32-year marketing career at Procter & Gamble at local, regional, and global levels. Former Harley Procter Brand Vice President, P&G France, Belgium, and the Netherlands.
    Current Position: CEO of UBA.
    Awards: Marketer of the Year (2004), Master Marketer (2008), Alumnus of the Year (2019), University of Antwerp.
    Expertise: 32 years of experience in marketing at local, regional, and global levels in brand building, including 22 years as Director/Vice President.

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Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 215 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 430 (excl. BTW). Betaling na ontvangst van de factuur.
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