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Digital Strategy

Hoe een digitaal marketingplan uitwerken en de geschikte digitale kanalen kiezen? 

Master Class French
When 22 September 2023
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Er bestaan zoveel digitale kanalen dat marketeers keuzes moeten maken als ze hun digitale ecosysteem willen stroomlijnen en de prestaties ervan verbeteren. Maar hoe doet u dat, een digitaal marketingplan uitwerken en uw kanalen optimaal inzetten?   

Wat kan u verwachten?

  • U komt meer te weten over de actuele digitale gewoonten 
  • U ontdekt welke mogelijkheden de verschillende digitale kanalen bieden in het ontwikkelen van uw digitale strategie 
  • U leert welke impact de verschillende digitale kanalen hebben in het bereiken van uw klanten of prospects.
  • U leert hoe u zelf een digitaal marketingplan kan uitwerken
  • U leert prioriteiten te stellen in de keuze van de digitale kanalen die voor uw bedrijf of merk belangrijk zijn

Voor wie? 

(Digitale) Marketing- en communicatieprofessionals, in het bijzonder, diegenen die verantwoordelijk zijn voor de concrete uitwerking van een digitaal marketingplan.

Niveau

Beginner
Voorkennis van digitale media draagt bij aan het succes van deze opleiding.

Taal

De opleiding wordt gegeven in het Frans. De presentatie is in het Engels.
De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Friday 22 September:
9:30 - 12:30
Cédric Cauderlier Digital Strategist at Mountain View

Situering van digitale marketing en de impact ervan

 

De strategische context

 

Een klantgerichte insteek voor uw digitaal marketing plan

 

Overzicht van de verschillende digitale media kanalen

Speakers

  1. Cédric Cauderlier

    Cédric Cauderlier

    Digital Strategist at Mountain View

    Cédric Cauderlier has around ten years of experience in the world of digital strategy. Time and again, he succeeds in developing the right strategy based on consumers’ digital behaviour—no matter how that behaviour evolves.

    He has helped many clients define target audiences for their digital strategies and solutions, before moving to the advertiser side himself. As the former Head of Digital at Danone, he now runs his own strategic consultancy.

    Driven by his passion for marketing, Cédric is regularly invited to sit on juries and to speak at schools and industry associations (including IAB taskforces, FeWeb conferences, the MIXX Awards, and more).

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Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 215 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 430 (excl. BTW). Betaling na ontvangst van de factuur.
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