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E-commerce within your Go-to-Market strategy

Hoe integreert u best E-commerce en online Category Management in uw algemene Go-to-Market strategie?

Master Class English
When 28 November 2023
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Het selecteren van de juiste kanalen is een cruciale stap bij het bepalen van de Go-to-Market strategie. In het huidige omnichannel universum moeten online verkoopkanalen goed worden geïntegreerd in deze strategie. Maar gezien de verscheidenheid aan E-commerce opties (pure players, marktplaatsen, webshops in eigendom van retailers en adverteerders) is dit een complexe oefening.

Deze interactieve Master Class biedt handvaten van hoe je E-commerce optimaal kunt integreren en inzetten in uw Go-to-Market strategie.

Wat kan u verwachten?

  • U krijgt een duidelijk beeld van het huidige omnichannel-universum en hoe E-commerce daarin past.
  • U ontdekt op welke menselijke drijfveren elke keten moet inspelen door te starten bij de eindklant.
  • U leert welke kanalen relevant zijn via een diepgaand begrip van de Customer Journey.
  • U komt te weten hoe u de ideale mix van kanalen bepaalt, in lijn met uw bedrijfs-, merk- en productdoelstellingen.
  • U leert hoe u E-Category Management kunt gebruiken om effectieve gezamenlijke bedrijfsplannen op te stellen, met belangrijke retailpartners, binnen de focuskanalen.

Voor wie? 

Voor marketing, E-commerce, Category Management en sales professionals die de ambitie hebben om hun commerciële strategieën en plannen te ontwikkelen en uit te voeren binnen een duidelijk omschreven strategisch kader.

Niveau

Advanced

Gerelateerde Training 24/7 opleidingen

Als aanvulling of voorbereiding op deze Master Class kunt u volgende video-opleiding bekijken :

Taal

De opleiding wordt volledig in het Engels gegeven. De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Tuesday 28 November:
13:30 - 16:30
Luc Desmedt Managing director at LD&Co
Karel Demeester Founding & Managing Partner at Callebaut Collective

Integrating E-commerce into an offline category strategy

Speakers

  1. Karel Demeester

    Karel Demeester

    Founding & Managing Partner at Callebaut Collective
  2. Luc Desmedt

    Luc Desmedt

    Managing director at LD&Co

    Luc Desmedt has more than 30 years of sales & marketing experience and is a passionate expert in category management and shopper marketing.  

    Managing director of LD&Co , offering training and consulting services to both retailers and suppliers.  

    Foundations of expertise built with P&G (1985-2000) 

    Luc is a member of the board of Fairtrade Belgium.

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 215 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 430 (excl. BTW). Betaling na ontvangst van de factuur.
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