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Media Strategy Evaluation

Hoe evalueer ik best een jaarlijkse mediastrategie? 

Master Class English
When 18 October 2023
13:30 - 17:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

De mediastrategie geeft het meest relevante antwoord op de briefing van de adverteerder. Deze oefening van high acrobatics is één van de moeilijkste om te evalueren omdat ze zoveel verschillende elementen omvat die ofwel op feiten gebaseerd zijn ofwel meer subjectief zijn.  

Deze opleiding zal u helpen dit antwoord van uw agentschap op uw briefing optimaal te benaderen. 

Leerdoelen

De sessie is opgebouwd rond 4 thema's:  

  • Evalueer het voorstel van het agentschap dankzij een gefaseerd proces en een strategisch kader. 
  • Beoordeel hoe het agentschap zijn motivering heeft opgebouwd aan de hand van enkele belangrijke vragen die gesteld moeten worden. 
  • Ontwikkel uw eigen evaluatie KPI's 
  • Bepaal maatregelen om het resultaat van de aanbevolen strategie te kunnen evalueren.

Voor wie? 

Mediaspecialisten, media mangers, marketingverantwoordelijken, ... 

Niveau

Beginner

Taal

De opleiding wordt gegeven het Engels, de presentatie is in het Engels
De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Wednesday 18 October:
13:30 - 16:30
Genevieve Vannoote Business & Strategy Director at Space

Media Strategy Evaluation

Speakers

  1. Genevieve Vannoote

    Genevieve Vannoote

    Business & Strategy Director at Space

Register

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Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 215 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 430 (excl. BTW). Betaling na ontvangst van de factuur.
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