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60 minutes: How to stand out and drive sustainable behaviour as a brand in a post-purpose market?

We brengen u up-to-date over duurzaamheid met 3 sessies in het Engels. Het format? Online van 12u tot 13u, inclusief Q&A. U kan inschrijven voor de volledige reeks of enkel voor deze sessie met Thomas Kolster.

English 60 minutes
When 21 September 2023
12:00 - 13:00

Introduction

Is duurzame groei een oxymoron? De reclame-industrie heeft bewezen groei en consumentisme aan te wakkeren, maar hoe kunnen merken diezelfde tactieken toepassen om consumptie in een duurzamere richting te sturen? 

Thomas Kolster, pionier op het gebied van duurzaamheidsmarketing, deelt de resultaten van een recent onderzoek, in samenwerking met GfK, en toont aan hoe merken authentieke boodschappen kunnen opbouwen en tegelijkertijd duurzame groei kunnen ontsluiten. 

Daarnaast deelt hij ook een methodologie, "de Arrow", die merken helpt om op te vallen en aan te zetten tot actie in wat Thomas een opkomende post-purpose markt noemt, waar waarden en visie niet genoeg zijn. 
Het gaat er steeds meer om hoe u kan helpen het leven van mensen te veranderen. 

Ontdek meer: 

Schedule

On Thursday 21 September:
12:00 - 13:00
Thomas Kolster Founder & Creative Director at Goodvertising Agency

Programma

Speakers

  1. Thomas Kolster

    Thomas Kolster

    Founder & Creative Director at Goodvertising Agency

    Thomas Kolster is a marketing activist on a mission to inspire businesses to put people and the planet first.
    With over 20 years of experience in branding and sustainability, he has advised Fortune 500 companies, small start-ups, governments, agencies, and non-profit organisations. He is the founder of the global Goodvertising movement, which sparked a much-needed shift toward more responsible advertising. He also authored two books: Goodvertising (Thames & Hudson, 2012) and The Hero Trap (2020).

    An internationally renowned keynote speaker, Thomas has spoken in over 70 countries at major events such as TEDx, SXSW, D&AD and Sustainable Brands. He is also a columnist for The Guardian, Adweek, The Drum and numerous other publications, and a sought-after jury member at international award shows like Cannes Lions and D&AD. As a passionate entrepreneur and change facilitator, he has launched several influential platforms, including Cph:Changeand WhereGoodGrows. His life motto? Be the change you want to see in the world!

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Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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