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60 minutes: How to drive preference for sustainable products ?

We brengen u up-to-date over duurzaamheid met 3 sessies in het Engels. Het format? Online van 12u tot 13u, inclusief Q&A. U kan inschrijven voor de volledige reeks of enkel voor deze sessie met Wim Vermeulen.

English 60 minutes
When 28 September 2023
12:00 - 13:00

Introduction

Hoewel de meeste consumenten actie willen ondernemen tegen klimaatverandering (WARC Net zero marketing) en 54% verwacht dat bedrijven hen helpen om duurzamer te leven (Verleye en Vermeulen), presteren bedrijven die groene producten promoten niet altijd beter dan hun concurrenten, of soms zelfs slechter. 

Dit blijft uit een onderzoek van professor Gino Verleye, reclamebureau Bubka en RMB. Gedurende 60 minuten gaat Wim Vermeulen dieper in op de elementen waarmee rekening moet worden gehouden in groene communicatie. Bepaalde factoren kunnen immers helpen om de motivatie te versterken om duurzame producten te verkiezen en een bepaald merk te overwegen.

Ontdek meer: 

Schedule

On Thursday 28 September:
12:00 - 13:00
Wim Vermeulen Director Strategy and Sustainability at Bubka

Programma

Speakers

  1. Wim Vermeulen

    Wim Vermeulen

    Director Strategy and Sustainability at Bubka

    Wim Vermeulen is a thought leader, award-winning strategist, and author specialising in responsible communication and corporate credibility. He helps companies build real trust—beyond greenwashing—by aligning business, branding, and climate responsibility. 

    He’s the driving force behind the Net Credibility Score and the Responsible Business Index, both developed with Ghent University, which reveal the key drivers behind credible sustainability communication and the perception of responsible business. 

    Wim advises boards and speaks internationally on how to turn responsible communication into a driver of brand growth and business opportunity.

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Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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