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60 minutes: AI for marketeers

Om in te spelen op de noden van onze leden organiseert UBA dit najaar 3 sessies over AI. Dit is de eerste sessie van 3.

English 60 minutes
When 9 November 2023
12:00 - 13:00

Introduction

Ga voorbij aan de typische AI-hype. Dennis Lippens duikt in de transformerende kracht van Generatieve AI in de dynamische wereld van marketing. Aan de hand van praktijkvoorbeelden onthult Dennis niet alleen het potentieel, maar ook de tastbare voordelen van Generatieve AI. Is AI in de wereld van marketing de onhandige maar innemende Steve Urkel, altijd voor opschudding zorgend? Of is het de elegante Stefan Urquelle, die het spel vloeiend revolutioneert? Neem deel en ontdek de impact van generatieve technologie op moderne marketing. 

Ontdek meer: 

Schedule

On Thursday 9 November:
12:00 - 13:00
Dennis Lippens Professor Digital Marketing at HOGent

Programma

Speakers

  1. Dennis Lippens

    Dennis Lippens

    Professor Digital Marketing at HOGent

    For a decade Dennis Lippens has been focusing on digital marketing and for the past 2 years on artificial intelligence. Under the new brand 'Lean Mean Learning Machine', he shares his AI knowledge and provides AI services.

    At the HoGent, Dennis tells Gen X'ers during classes about the assets and dangers of TikTok, why email marketing is still alive and kicking, and scares them with stories about AI.

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Prices

  • Deelname is exlusief voor UBA-leden.
  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: deelname is inbegrepen in het UBA-lidmaatschap.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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