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60 minutes: AI in Advertising

Om in te spelen op de noden van onze leden organiseert UBA dit najaar 3 sessies over AI. Dit is de derde sessie van 3.

English 60 minutes
When 23 November 2023
12:00 - 13:00

Introduction

Wat is de rol van AI in het reclamelandschap? Hoe geeft AI advertenties vorm, gaande van gepersonaliseerde contentcreatie tot datagestuurde targeting? Wat is het potentieel van AI om creatieve processen te stroomlijnen, de effectiviteit van campagnes te verbeteren en consumentenervaringen op maat uit te werken? Wat zijn de ethische overwegingen, creatieve uitdagingen en de toekomst van AI-reclame? Mis deze kans niet en kom meer te weten over de invloedrijke rol van generatieve AI in de reclame-industrie.

Schedule

On Tuesday 21 November:
12:00 - 13:00
Deniz Sariyildiz Marketplace Lead at Kantar

Programma

Speakers

  1. Deniz Sariyildiz

    Deniz Sariyildiz

    Marketplace Lead at Kantar

    Deniz has been in the consumer intelligence industry for over 15 years and witnessed the transformation of the approaches when it comes to brand strategy, marcom and media

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Prices

  • Deelname is exlusief voor UBA-leden.
  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: deelname is inbegrepen in het UBA-lidmaatschap.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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