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Welke plaats heeft Retail Media in uw communicatiemix?

Het Belgische retaillandschap ondergaat, zowel online als offline, een snelle transformatie en speelt een steeds prominentere rol voor adverteerders en merken, waardoor steeds meer reclamemakers zich op dit medium beroepen. Neem op 11 oktober deel aan de Expert Community Media en ontdek de opkomende trends en strategieën in retail media.

Exchange Community
When 11 October 2023
08:45 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Tijdens deze Expert Community wordt u doorheen het begrip retail media gegidst en krijgt een zicht op wat het precies inhoudt. Havas en Publicis Groupe lichten toe hoe het Belgische retaillandschap eruitziet, wat de impact ervan is op het consumentengedrag maar vooral hoe het reclame-ecosysteem hierdoor een nieuwe vorm krijgt. 

Daarnaast komen enkele interessante casestudies en praktijkvoorbeelden aan bod. Deze illustreren het potentieel en de creativiteit van retail media, ook wanneer u in een sector werkt die met retail niets gemeen heeft.

Dit is een unieke kans om ervaringen en inzichten te delen en waardevolle kennis op te doen over retail media.

We kijken ernaar uit u te mogen verwelkomen.

Schedule

On Wednesday 11 October:
8:45 - 9:30

Netwerkmoment met ontbijt

9:30 - 12:30

Expert Community

 
Sascha Van der Borght Chief Marketing Officer at Publicis Groupe

Retail Media : opportuniteiten en barrières - Publicis Groupe

 
Carla Mouchbahani Head of Havas Market Benelux at Havas

Retail Media met een focus op het Belgische medialandschap - Havas

 

Case presentatie - Mondelez

 

Q&A - Delhaize (MMD)

 

Q&A - Carrefour (Links)

Register

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Prices

De UBA Expert Communities zijn geprivilegieerde momenten waarop managers en experts specifieke onderwerpen bespreken om hun merken te helpen evolueren. Deelname is gratis en exclusief voor Adverteerders UBA-leden. Het delen van ervaringen staat centraal.

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