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Impactful Media Trends

In deze jaarlijkse sessie belicht Bart De Pauw (GroupM) de meest impactvolle trends van 2023 en hun impact op het marketinglandschap.

English
When 29 November 2023
09:30 - 13:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Het stijgend aantal gebruikers van Tiktok, de opkomst van short-en longfrom video als complement voor televisiereclame, de toenemende populariteit van podcasts, het steeds grotere belang van data protection, de opkomst van AI,.. Dit zijn slechts enkele trends die dit jaar het marketinglandschap vormgaven.

Benieuwd naar meer? Bart De Pauw (GroupM) zet alle trends van 2023 op een rijtje en bespreekt hun impact op het marketingterrein. 

Daarnaast kijken we ook vooruit en onthullen we de belangrijskte evoluties die het komende jaar het media- en marketinglandschap mee zullen bepalen.

Schedule

On Wednesday 29 November:
9:30 - 12:30
Bart De Pauw Moderator UBA Media Date, Chief Strategy Officer at WPP Media

Expert Community: Impactful Media Trends

12:30 - 13:00

Netwerkmoment met broodjeslunch

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De UBA Expert Communities zijn geprivilegieerde momenten waarop managers en experts specifieke onderwerpen bespreken om hun merken te helpen evolueren. Deelname is gratis en exclusief voor Adverteerders UBA-leden. Het delen van ervaringen staat centraal.

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