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Marketing automation for engagement

Welke impact heeft marketing automation op organisaties en hoe verbetert het de klantbetrokkenheid?

Master Class Dutch
When 7 June 2024
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Met de snelle digitale evolutie, gaat het steeds meer over personalisatie en één-op-één communicatie. Haast onmogelijk zonder automatisatie. Wat is de impact op uw organisatie? Sterker nog, wat betekent dat voor de manier waarop u adverteert en communiceert met uw doelpubliek? 

Één van de types platformen die hierin een belangrijke rol spelen, is Marketing Automation. Wat bieden deze platformen voor uw team en organisatie? Hoe pakt u de uitrol van zo'n platform aan? 

Wat zal u leren?

  • U komt meer te weten over Marketing Automation platformen
  • U ontdekt wat Marketing Automation voor uw organisatie kan betekenen
  • U komt meer te weten over een data-driven Marketing Automation Strategie
  • U ontdekt de verschillende implementatiemodellen voor organisaties
  • U leert over de nodige 'skills' om dergelijke platformen uit te rollen
  • U komt meer te weten over lead nurturing en marketing automation scenario's (incl. voorbeelden)
  • U leert over de valkuilen en uitdagingen van Marketing Automation 

Bedoeling is dat u hierna een goed beeld hebt van de functie van een marketing automation platform in uw organisatie en wat u moet doen om ermee aan de slag te gaan of verder uit te rolleU komt meer te weten over trends binnen Marketing en Automation

Voor wie?

Deze opleiding is gericht op marketing- en communicatieprofessionals die willen weten wat Marketing Automation is, hoe Marketing Automation te implementeren en wat dit voor hun organisatie kan betekenen.

Taal

De opleiding wordt gegeven in het Nederlands. 

Gerelateerde Training 24/7 opleidingen

Als aanvulling of voorbereiding op deze Master Class kunt u volgende video-opleiding bekijken:

Schedule

On Friday 7 June:
9:30 - 12:30
Jonas Verhaeghe 360° Customer Engagement Lead at Nayan

De opkomende verwachting van persoonlijke communicatie

 

Automatisatietrends in marketing

 

Wat is Marketing Automation?

 

De plaats van Marketing Automation en technologie in een marketing team en bredere organisatie.

 

De impact op korte en lange termijn

Wat zijn mogelijke veranderingen op organisatie, kennis, business impact, etc. 
 

Implementatiemodellen

Hoe rol je Marketing Automation uit en hoe lang duurt het?
 

De eerste stappen

Waar focus je op en hoe maak je keuzes? 
 

De structuur van je marketing team

Welke kennis en vaardigheden heb je nodig?
 

De driehoeksverhouding: Marketing, Sales en IT

 

Een blik de evolutie binnen marketing

Speakers

  1. Jonas Verhaeghe

    Jonas Verhaeghe

    360° Customer Engagement Lead at Nayan

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Prices

  • UBA-lid | merk: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | mediapartner: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | expertisepartner: € 215 (excl. BTW)
  • Standaard: € 430 (excl. BTW)
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