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Consumer insights of the silver generation

Hoe kan u de nieuwe generatie ouderen begrijpen en bereiken?

Master Class Dutch
When 12 January 2024
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

De wereldbevolking wordt ouder. Doemdenkers spreken over ‘the gray tsunami’ ondanks de voorspelling van de McKinsey’s van deze wereld dat de economische groei in West-Europa het komende decennium voor meer dan de helft op rekening van 60+ zal geschreven worden. Daarom heeft Bureau50 het liever over ‘the silver reservoir’. 

Wat zal u leren?

Tijdens deze Master Class zetten we de deelnemers op weg om hun graantje hiervan mee te pikken. U maakt kennis met de lifestyle, mediagedrag, noden en behoeften van een nieuwe generatie ouderen. U leert hoe en waarmee u het snelst groeiende marktpotentieel kan bereiken, betrekken, bedienen en binden. Naast facts & figures en do’s & don’ts prikkelen we u met voorbeelden van campagnes, producten en diensten uit verschillende sectoren.

Voor wie? 

Een inspirerende sessie voor marketeers, marktonderzoekers, communicatiemedewerkers en business developers.

Taal

De opleiding wordt gegeven in het Nederlands. De presentatie is in het Engels.

Schedule

On Friday 12 January:
9:30 - 12:30
Filip Lemaitre Founder & Partner at Bureau50

Programma

Speakers

  1. Filip Lemaitre

    Filip Lemaitre

    Founder & Partner at Bureau50

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | mediapartner: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | expertisepartner: € 215 (excl. BTW)
  • Standaard: € 430 (excl. BTW)
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